STYLEFUND was established in 2016 by comedian Amy Schumer and stylist Leesa Evans with a mission to improve women’s process of getting dressed by helping them better understand their individual silhouettes. The vision for the organization was realized while Evans and Schumer prepared for Schumer’s film debut, Trainwreck. As a stylist who specializes in helping people dress for their proportions, Evans helped end Schumer’s long-time dissatisfaction with fashion by giving her options that worked with her body and was aligned with her personality. This experience made Evans and Schumer realize they wanted to help other women identify clothing and styles that accentuate their assets in order to give them more confidence to succeed in work, at home, and in life.
STYLEFUND's first styling and empowerment event was held in partnership with Goodwill of Southern California. The team hosted 50 Goodwill job seekers from across Los Angeles county and offered styling tips with attire provided by local Goodwill stores. The STYLEFUND clients were treated to hair and makeup, personalized dressing tips, and gifted a professionally styled outfit. In addition to supporting the Goodwill clients, Amy and Leesa spoke to a team of Goodwill retail associates, arming them with styling tools and tips to empower their shoppers.